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When you have an animal, it is important to have the correct pet supplies. To properly care and maintain the health of your pet, there are pet supplies designed for every kind. Depending on your animals needs, there are a variety of places you can get the necessary pet supplies at. Check out local pet stores and online vendors to find the best deals on pet supplies.

One of the most important kinds of pet supplies to have is proper bedding. It is important to make sure that you pet has a home to call their own. A doggy bed or a cat castle will provide this. For fish or reptiles you want to make sure they have some place to hide. Proper bedding gives them safety and security. A proper crate or kennel will give them their own home and a lot of animals need that.

You need to feed your pet the proper food for them too. At many pet supplies stores, you’ll find a variety of feed for any animal. What you feed them can depend on their breed, their age, or their needs. Some animals need high protein low fat diets; others need something with grains and wheat. Whatever you need for your pet, there is food to fit them.

Aside from the essentials, some pets will need toys. There are all kinds of pet supplies that are fun for dogs, cats, and other animals. Toys for dogs like tennis balls, rope toys, and squeaky toys will provide hours of entertainment. For cats, you may find things like cat nip toys, or little balls with bells in them. These toys will keep your pets entertained while you are away.

There are many other pet supplies that will keep your animals occupied. It is very important that when you are gone for the day that your animals have pet supplies that will keep them entertained. If you don’t crate train your dog for example, and you leave them with no treats or toys, they will be destructive in your home, and this can cause you and them multiple problems.

Depending on where you purchase your pet supplies, you may also be able to find supplements or natural medications that your animal needs. You will find joint supplements, vitamins, and other items that your animal may need daily to maintain their health. It is important to find the right supplements for your cat, dog, or reptile.

Grooming supplies are also popular items for animals. It is necessary to properly bathe and groom your pet. You’ll want nail clippers, brushes, soaps and shampoos that are designed for them. You also may need a variety of other products depending on what type of animal you have.

Making the right purchases will make your pets happier and healthier. Be sure to invest in products that will help your pets, and provide them with activities throughout their day. A happy pet is a healthy pet, and you’ll get the most out of your animals if they are well taken care of.

Zeeman Haus enjoys writing articles online on a variety of subjects. You can check out his latest website on Pet Safe Bark Collars which provies product reviews like bark control collars and spray bark collars.

In my last blog post, I explained the 5 signs of the fear of cooking that many people suffer from in deciding that they would like to learn to cook. Because the kitchen plays a particularly important emotional role in many people’s lives, not knowing how to cook can have devastating effects. Some people that have come to me to learn to cook have told me stories that not only explain their fear of cooking but have made it almost impossible for them to learn how to cook.

One of the ways that fear of cooking is intensified is through smells. Your sense of smell has a powerful links to your memories. In fact, I’m sure that most of you have memories that come flooding into your mind when you smell cookies baking or a pot roast. I have strong memories when I smell the chlorine from a pool that remind me of swimming and snack bar hamburgers.

Memories are not always positive. For example, I had one woman that came to my cooking school and told me that she can’t cook. Later in the evening as she was learning how to cook (funny how well cooking by method works), she explained to me that as a child, every time she went into the kitchen, her mother would scream, “Get out of the kitchen. You’re going to mess everything up. You’re going to ruin things. This is not a place for children.” No wonder she had a fear of cooking!

Let’s look a little more deeply into the 10 ways that the fear of cooking may affect your life

1. Anxiety – this can come from the thought of the “impending” meal and not knowing what to cook or how to cook.
2. Depression - eating the same things over and over again can cause depression and place a person in a lull where they lose the desire to learn to cook.
3. Lethargy - most often this comes from eating foods that aren’t good for us. In particular, eating empty calories or fast food over and over again.
4. Embarrassment - are you the person that always brings napkins to the pot luck? Not knowing how to cook can cause embarrassment when you never bring a meal to gatherings.
5. Loneliness - eating home cooked meals has the potential to bring families together. Without home cooked meals, there may be a sense of loneliness because so much conversation and socializing occurs over a cooked meal.
6. Non-Reciprocation – Have you been invited to dinner by your friends multiple times and never returned the favor? This can cause a feeling of being a “deadbeat”.
7. Poor provider – Not knowing how to cook can lead to a lack of variety for your family and feeling guilty from not feeding your children healthy foods.
8. Taker/not giver – Always depending on your spouse or partner to cook for you can make you feel like a taker and never being able to give back to the cook in the family.
9. Spend-thrift - Do you have kitchen gadget that were gifts or purchased that you don’t know how to use? Do you have a multi-thousand dollar range that makes popcorn? This type of guilt can intensify the fear of cooking.
10. Money stress – When one has a fear of cooking and doesn’t learn how to cook, there is a tendency to spend more money on take-out foods which can cause anxiety around money and cooking

You don’t have to suffer these effects of the fear of cooking! These are exactly the types of feelings and thoughts that drive me to continue to help people to understand how easy it is to learn to cook using simple cooking method. Having an understanding of how foods go together without using a recipe can not only make the fear of cooking go away, but will enable you to cook anytime anywhere with confidence. You will not only know how to cook but will never suffer from the devastating effects of the fear of cooking again!

Chef Todd Mohr is a classically trained chef, entrepreneur, cooking educator and founder of WebCookingClasses. You CAN learn to cook without written recipes by taking his FREE cooking class that will change the way you think about cooking forever!

Singapore has excellent tennis centres and coaching facilities. Learning tennis in Singapore is easy. I found that tennis lessons or tennis coaching can be arranged from the following entities:

1.Private Tennis Lessons

There are various levels of tennis qualifications offered by the Singapore Tennis Association (STA). Go for someone with at least a Level 1 qualification. Most would charge a basic fee of $50 per hour, excluding court booking fees, if needed. There are group classes as well, usually, not more than 3 persons. Try looking for at least 3 of your fellow friends who wish to learn to play tennis and get an individual tennis coach. It will save you some money while still being properly trained.

2.Group Tennis Lessons

Group tennis classes are found at the various public tennis centres. These classes are for both children and adults. The benefits of such group classes are that they tend to be cheaper. However, the class size tends to be larger and therefore, you may not pick up the skill as fast as you would have wished. It would be better to have a combination of group and private individual lessons. You will get the best of both worlds, playing with others and also being coached more effectively.

3.School Tennis CCA

Tennis is a CCA for some primary and secondary schools. Again, the class size tends to be quite big but it is a good and fun way to learn your tennis amongst your peers. It is also subsidized and is therefore, cheaper. Some schools make CCA compulsory and therefore, if tennis is something you child likes, make tennis his or her CCA then.

4.Tennis Sections and Clubs

Unfortunately, there are not many purely tennis clubs in Singapore. However, there are many country clubs with tennis sections. Tennis sections are a good way to start improving your tennis once you are able to play fairly well. Nothing beats playing more and more against someone of your level or higher.

5.Tennis Academies

Unlike the more established tennis playing nations, we do not really have a successful and quality tennis academy. Tennis is not even featured in the South East Asian games for Singapore. Hence, tennis is not one of those preferred sport which is earmarked for further development unlike its sister sport of table tennis. However, one can always head north to Malaysia or Thailand where they have various tennis camps which cater to all levels of play. It is an intensive and highly effective way of improving your tennis as you do nothing but eat, sleep and breathe tennis for a few days!

As an avid tennis player, I had my fair share of experiences in trying to find out which are the best ways to learn tennis in Singapore. I hope this article will provide some guidance for all would-be tennis players! If you find this article useful and would really wish to learn tennis, please check this out http://www.1sports.asia/

Happy Learning & Playing!

Fly fishing being regarded a normal fishing sport in the whole of America, more and more angler (s) all over are showing interest in various fly fishing resources, including tips, techniques and tales from ones who have mastered the art with their lures and fishing baits. Most anglers interested in fly fishing sports intend to know and follow a ’step-by-step” method that will significantly increase their casting distance. Most of them want to learn quickly how to cast more accurately, so that they can drop their fly right in front of the fish’s mouth. That is not all. Even a good fly caster may be looking to go to the next level and learn more of the advanced casting techniques. To assure an angler interested in fly fishing, it must be mentioned here that with the right instructor, you don’t have to worry about stiff breezes or feel intimidated by other fly anglers on the river. There may be an umpteen number of questions that you would like you ask regarding your dealing with the fly cast, typically if you are an angler new to the sport of fly fishing, one who finds making a decent cast difficult at best.

However, it still remains true today that despite the importance of the cast, the average fly-fisher angler gives less thought to it than to purchasing new fishing bait (s) for himself. Probably, many of them think fly-fishers need no casting instruction at all. Confining themselves to the easiest fisheries, and doing almost everything wrong and still catching a dozen trout from a small stream makes them over-confident of their fishing capabilities. But one must remember here that fly fishing in a small local lake is quite different from doing it in a spring creek, just as catching a thousand bluegills with your fishing bait on a blind cast is a hell lot different from successfully sight fishing for bonefish. For this, the answer is: practice for days, months and years. For fly fishing is like another skilful sport that can be mastered with a lot of time, and of course, a hell lot of effort on your part. If an angler fly fishes long enough and truly embraces the challenge of the sport rather than the fantasy of the game, he will eventually find himself amidst a favorable situation for fly fishing.

Fly casting is the most important skill in fly-fishing. It is perhaps the only skill you cannot do without. As a matter-of-fact, a successful fly-fisher angler need not know how to dress flies, tie knots, rig equipment, or even how to find fish, as he can always hire a guide to take care of all that. But a successful fly-fisher must be able to present a fly to a fish. However, it is a startling fact that in spite of its importance, relatively a very few fly-fishers ever attempt to learn how to cast a fly rod in a formal or methodical way. The beginning of learning how to fly cast is even more important than choosing your lures and fishing bait (s). The best way to accomplish this, according to experts is to use an 8.5 or 9-foot rod that is balanced with a 5- or 6-weight floating weight-forward or triangle taper fly line. According to experts in fly fishing, the fly line should be rigged with a 9-foot tapered monofilament leader, to the end of which is tied a small tuft of fluorescent package yarn. While fly casting, anglers may wish to use a bit heavier outfit, such as an 8- or 9-weight rod, to allow them handle a longer line a bit easier.

As for the important fly fishing kits for an angler, it is recommended that you are equipped with the proper trolling flies, trolling fly kits, jigs and fishing bait used to catch Salmon and Trout or other fish in the Great Lakes or Ocean. Custom fishing rods, including custom casting, spincast, and fly rods act as other necessary equipment in fly fishing sports. All these Fly fishing equipment are there for use to make your fly tying and fishing vacations memorable!

Fly fishing equipment – fly-fishing tackle, fly fishing rods, fly reels, fly fishing Gear, fly rods and fishing … … tackle Flyrods – Fly fishing equipment fly tying supplies and accessories. … ©1978-2007 The Fly Shop® …http://www.flyshop.com

Fly Fishing With Ross Purnell Online flyfishing entertainment, education, industry information center, and e-zine. Category: Shopping > Fly Fishing flyfishing.about.com

Flyfishing.com Fishing information resource. Category: Fly Fishing http://www.flyfishing.com

Automotive detailing can be one of the most important jobs at vehicle dealerships or detailing shops. Whether a detailer is preparing the vehicle for a sales display or getting it ready for its new owner, it’s sometimes that first impression of the vehicle that makes automotive detailing so significant.

Good automotive detailers will know the areas on vehicles that a bad detailer can miss. Areas such as door jams, window seals, and engine cleaning are signs that you got a good detail job. Trade-in vehicles that need to be detailed are perhaps the most important as a good detail can affect its retail value. No one wants to buy a used vehicle, no matter what the performance quality, if it hasn’t been detailed properly.

Soiled upholstery and carpet stains can also prevent resale value but using the right products can show a drastic improvement if done correctly. Tobacco or smoking in a vehicle are no longer challenges for the good automotive detailer. Various manufacturers are now producing machines such as Ionizers that when placed in a vehicle for a small period of time can take out the effects of smoking smells.

Automotive detailing products are important. Products or mitts that can scratch, wear out the paint, or dull chrome should not be used and a good automotive detailer will know which products to avoid.

Automotive detailing product salespeople who promote their products and claim they are the best visit many dealerships. Beyond what products auto detailers are using, a customer should look at the detail shop or detail area. Is it clean? Are the products organized, or are the detailers running back and forth, sharing products, or worse, leaving the detail area looking for their equipment? Check them out for cleanliness and accessibility of the automotive detailing items they use-are they nearby?

A good automotive detailer will use tools such as small brushes with soft bristles for vent cleaning. Detailing tools that have small rubber tips are good for cleaning dirt out of seams and trim. Wheel and tire brushes are also a must. Some products such as mitts and brushes are now being offered by the manufacturers with color-coding. This color-coding helps the detailer identify which is the best tool for the process in a quick and easy manner. Bottles of cleaners should also be color-coded for automotive detailing use. Grabbing the wrong solution can be detrimental to the detailer if he is in a hurry. The color-coding process has eliminated the mistakes sometimes made in the automotive detailing business.

Some automotive detailing shops even offer services that will check your wiper blades and other viewable parts that can easily be replaced by a detailer at a lower cost than a mechanic or technician.

A big job for the automotive detailer is new vehicle preparation. If a dealer sells new vehicles, as they are shipped in, they are inevitably full of dust, debris and, road wear from the shipping process. Not only is the automotive detailer responsible for cleaning the new vehicle, most car dealerships will provide them with a checklist of other items to check for operation. The checklist can include items such as setting the clock and radio, testing the key fobs to see if they are working correctly, removing the new vehicle plastic and stickers, and, taking the vehicle on a small test drive to check wipers, air-conditioning and, other essential elements.

Probably the last thing a good automotive detailer can offer is the trip to the gas pump to fill your vehicle up with a full tank. If your detailing company or dealership offers this, it may save you dollars. Many dealerships receive gasoline discounts and are happy to pass them along to the customer to keep them coming back, so check that out when you visit your automotive detailer or dealership.

Automotive detailing takes a lot if care. People who work in this area should be the kind of people who love the detailing process and the outcomes they achieve. They are people who have high levels of energy and communication skills to ensure the customer is getting what they want. If chosen right, the good automotive detailer can make all the difference in that new, used, or customer vehicle. Good automotive detailers will keep customers coming back to any shop and are sometimes overlooked for the talents they possess.

Find the best buy and sell autos [http://www.vehicleride.com/index.php], auto trader, and read the oldest to newest auto reviews [http://www.vehicleride.com/lastest/lastestarticle.php] at vehicleride.com.

This article describes where to look, what to look for, and how to choose day-hiking boots. Knowing where to look and what to look for, you can be sure to get the high-quality hiking boots you need without paying extra for features you don’t need.

Day-hiking boots range anywhere from $40.00 to $150.00. The high end of that range is beginning to cross into backpacking boots, but anything below that range is either an exceptionally good deal or an imitation hiking boot that will disappoint you badly.

So, let’s talk about the kinds of places to shop for hiking boots, features to look for, pitfalls to avoid, and techniques to make sure you have the right fit.

Where to Shop for Hiking Boots

If you have never done any serious hiking, you will want to buy your first serious hiking boots in a hands-on experience. I’m being honest here (habit of mine). Yes, it is in my interest to persuade you to buy your hiking boots through my Web site, but I won’t do that if it is not appropriate for you. Even aside from ethical considerations, it would be bad business for me to create a lot of dissatisfied customers telling their friends about their bad experience. No, I’m just being honest. I don’t want to take your money and leave you unhappy. Buy your first pair of hiking boots at a brick-and-mortar store where you can handle the boots and try them for proper fit. Then, when you have enough experience to know what you want in your second pair of hiking boots (or third, or …), you can take advantage of the lower prices available on the Web.

When shopping for hiking boots, look for an outdoor equipment store rather than a shoe store. The sales clerks in a general shoe store are not likely to know the difference between real hiking boots and fashion imitations of hiking boots. You might pay more money at an outdoor equipment store, but you will realize the savings out on the trail.

Once you’re in the store, ask about some of the things you read in this article. If the sales clerk doesn’t know what a scree collar is or why soft outer soles are better than hard, look for another sales clerk, or another store.

If you are ready to buy your hiking boots on the Web, you can take advantage of the best of both worlds. You can buy from a high-volume store that has the best prices, but first get your advice, recommendations, and reviews from affiliated Web sites that specialize in hiking equipment.

Wherever you choose to buy your hiking boots, make sure there is a reliable, knowledgeable person in the loop somewhere. If the sales clerk or Web site seems too eager about making the sale and not interested enough in discussing and comparing features, you should look somewhere else before you make a final decision.

Especially when you are shopping the Web sites, you may need to pay attention to brands. Certain brands have a well-deserved reputation for good quality, and you should not ignore that. On the other hand, some brands have an overblown reputation that often has more to do with fashion than with genuine quality. The only way to know the difference, and to find the quality you need without paying for fashion that you don’t care about, is to talk to those who know the difference and to read reviews from people who have actually used the hiking boots in the field.

Features to Look For in Day-Hiking Boots

Here is what you need to look for:

* Deep tread in a soft sole for traction.

* Appropriate height (just above the ankle).

* Soft, wide, thick scree collar (the padding around the top that keeps pebbles out without chafing your Achilles tendon).

* Fiberglass shank. Steel is okay, but fiberglass is better in day-hiking boots because it’s lighter. Full-length is preferred, but shorter shanks may be acceptable if you are planning more moderate hiking.

* Tongue attached at least up to the top of the foot, or higher if you plan on crossing streams frequently.

* Crampon attachments (good, but not essential, unless you do a lot of hiking in icy conditions).

* Hooks for the laces above the top of the foot.

* Choose eyelets, D-rings, or webbing for the lower lace attachment points as a matter of personal taste. My experience does not indicate any one to be better than the others for day-hiking boots.

* Good insulation and padding all around, firm on the bottom, with a tough but smooth lining.

* Double stitching on all visible seams.

* More leather and less fabric is better. Split leather is fine (and you’ll almost never find full-grain leather in a day-hiking boot), but not full suede.

* Fewer seams is better.

Most of these features are self-evident, but here are a few techniques for evaluating specific features.

* Tread should be at least two fifths of the total thickness of the sole.

* Measure the softness of the tread surface by pressing your thumbnail into it. You should be able to make a visible indentation that springs out in a second or so.

* Measure the stiffness of the shank by holding the heel in one hand and the toe in the other, and twisting the sole. You should not be able to twist it at all.

Common Pitfalls to Avoid in Hiking Boots

The biggest problem you’re likely to find in shopping for day-hiking boots is cheaply-made “imitation” hiking boots. They look like hiking boots, but they’re not built to stand up to trail conditions. They will not last long, and they will not give you the traction and water resistance you need.

You can tell an “imitation” hiking boot from the real thing by these characteristics:

* Mild tread, less than about two-fifths the thickness of the sole.

* Hard tread surface that you can barely indent with your fingernail.

* Non-attached tongue.

* Non-rigid sole that you can twist by hand.

* No scree collar. There may be patches of leather or a different color of fabric that look like a scree collar, but if it doesn’t have thick, soft padding around the top, it’s not a real hiking boot. It won’t keep the pebbles out, and it might chafe or constrict your Achilles tendon.

Fitting your Hiking Boots

You must fit your hiking boots with any orthopedic inserts, off-the-shelf insoles, and the hiking socks you intend to wear with them. A good rule of thumb is to start with one full size larger than your regular street shoes.

With all the inserts and insoles in place and your hiking socks on, but with no laces in the boot, put the boot on and push your foot all the way forward until your toes touch the front. You should have just enough room behind the heel to slide your finger all the way in.

Next, lace the boot up snugly and walk around. The boots will be stiff and uncomfortable because they’re not broken in, but they should not allow your foot to slide or rub.

Stand on a steep slope with your toes pointing down. (Use the fitting horse where you’re supposed to put your foot to lace the shoe while sitting. Go ahead and stand on it.) You should be able to wiggle your toes, and they should not touch the front of the boots.

If you bought the boots via the Web, do this fit-test as soon as you get them. Even if you think you know your size, boots from different manufacturers might fit differently. Check the size and fit immediately, and return them for a replacement if they don’t fit right.

Conclusion

If you are looking for your first pair of serious hiking boots, you must do your shopping in an outdoor equipment store where you can handle the boots and talk to knowledgeable sales staff. Only if you have some experience with day-hiking boots, take advantage of the bargains available on the Web.

Check for the features that identify a quality hiking boot, and avoid “fake” hiking boots.

Bring all the inserts and socks you will wear with your hiking boots, and check for a firm but comfortable fit with no rubbing or sliding.

Look for quality, and expect to pay for it, but don’t pay more than you have to for features that don’t contribute to the durability and comfort of your hiking boots.

Chuck Bonner is a lifelong hiker and amateur naturalist, and webmaster of http://www.HikingWithChuck.com For more information about hiking boots and other hiking equipment based on many years on the trail, visit [http://www.hikingwithchuck.com/Gear/HikingGear.htm]

Have you taken up hiking as a new form of family recreation?

Are you a serious hiker that spends hours on challenging trails?

Do you want to find a way to become more involved in hiking

across the nation? Hikers of any background will want to check

out the “American Hiking Society”. This society is an alliance

of local hiking clubs and provides a wealth of resources and

activities for hikers of any background.

They have a bounty of events to choose from including National

Trails Day and Winter Trails Day. Thousands of trail events are

held across the nation in June and January encouraging hikers to

get involved in conservation and other hiking activities. For

example, during the Winter Trails Day hikers can learn how to

snowshoe, cross country ski, and many other winter activities

along the hiking trails. It is a great way to meet up with

fellow hikers and experience the richness and fun of hiking.

Hikers can also participate in volunteer vacations, jobs, and

internships. During 2005 they planned 1-2 week volunteer trips

where hikers can lend a hand in building footpaths, cabins, and

shelters. Hikers will not only be able to bond with their

fellow hikers, but add value to the beauty of the hiking

experience for others. It is a learning experience that is

priceless.

Do you hike because you are trying to increase your fitness?

The American Hiking Association has found the hiking trails just

for you. They have identified the top ten “fitness” trails all

across the country. These trails are sure to give you a great

workout. Plus, you can skip the confines and boredom of your

regular gym workout. The majority of the trails are situated on

the East and West coasts. A trail overview including length and

terrain are provided. This will help you to get started on your

fitness hike.

Want to find other hikers in your area? Looking for a local

hiking club to join? Not sure where to look? You’re in luck

because the American Hiking Association offers a national trails

directory from which you can find a hiking group near you.

Contact information for local hiking clubs is available on their

website.

Need new hiking gear for your next trip? Searching for a book

on trail information? The American Hiking Association has a

hiking store with gear, maps, guides, and trail tools. Best of

all, if you become a member, you will receive a discount on your

purchase. A portion of you purchase will be set aside for trail

conservation. Skip searching around piece meal for hiking gear

and head to their online hiking store that will have everything

you need.

The American Hiking Association is a one stop shop for all your

hiking needs. Become a member today and boost your hiking

experience. Connect with local hikers, volunteer, and become

involved in the hiking community. For more information and how

to join, check out their website at http://www.americanhiking.org/

Monica Marty is a hiking fan and the webmaster of http://hikingtrailfinder.com/ where you will find a directory and information on Hiking

Wow, check out Ron Paul’s Internet Marketing campaign!

Without doubt, Ron Paul’s success on the Internet is nothing short of amazing. His team’s approach has been ground breaking in the way they’ve applied Internet Marketing techniques, not only to reach potential supporters, but to attract a significant number of contributors.

Although not currently one of the frontrunners, Ron Paul is now being called an “Internet Phenomenon” by many political strategists.

While the Internet Marketing strategies being used by Ron Paul’s team are not necessarily unique, the dedication his team has shown in reaching potential supporters online has been outstanding. By deploying a very aggressive Internet Marketing campaign, Ron Paul’s team has attracted a flood of contributors and a huge number of avid supporters.

In a very short period of time, Ron Paul’s team has developed an enormous Internet presence. In fact, anyone who’s been online in the past six months has certainly seen multiple references to Ron Paul on the news or social media sites.

If you consider the raw numbers, Ron Paul’s Internet Marketing strategy leaves his competition in the dust – and it’s a big reason he’s still in the race:

Consider the facts …

· Last month, Ron Paul’s site had well over a MILLION visitors, more than all other Republican candidates combined!

· In one day, Ron Paul’s team raised over $6 Million dollars on the internet.

· They raised approximately $20 Million Dollars in the 4th quarter of 2007 alone.

· On YouTube, there are 109,000 videos currently available about him.

· And in the past month there have been over 89,000 blog posts about him, according to Google.

The bottom line … Ron Paul’s focus on Internet Marketing is changing the face of political campaign strategies.

Ron Paul is not the only candidate making use of the Internet … on the other side of the aisle, Barack Obama’s team has deployed a very well designed Internet Marketing strategy – over 728,00 visitors last month – and has been very effective in reaching potential supporters and contributors in his own right.

An Objective View

My analysis of Ron Paul’s internet success is purely driven by curiosity; I have no political affiliation or opinion of Ron Paul’s political platform.

What intrigues me about Ron Paul’s Internet strategy is not only the response he’s received (over a Million visitors last month), it’s the number of contributors he’s attracted and the dedicated constituency he’s built on the Internet. With a major part of his communications being conveyed via the Internet, Ron Paul’s campaign team has demonstrated beyond any doubt that Internet Marketing is a formidable tool in building a successful political campaign strategy.

Perhaps the Ron Paul campaign chose to focus more on Internet strategies and less on other media simply due to budget constraints. Whatever the reason, their decision to use the Internet as an integral part of their campaign strategy is undoubtedly a big reason he’s still in the race.

This is not the first time we’ve seen a candidate deploy an Internet Marketing strategy as a part of a political campaign strategy – but it may be the first major campaign that has used the Internet as a primary part of their campaign strategy.

So, what does this say about future political campaigns and the tactics that will be developed to exploit the enormous potential of the Internet?

Political campaign teams can be very creative in developing marketing methods and I have no doubt we will learn a great deal concerning Internet Marketing by watching the successful political campaigns.

If ‘necessity is the mother of invention’, then the Internet Marketing strategies being developed by political campaign teams like Ron Paul’s will no doubt be leveraged by other organizations to help build their own visibility and success.

Ron Paul’s Internet Strategy

So, what does Ron Paul’s team do differently?

The short answer lies not in what his team does, as much as it does with how his team ‘works’ their strategy.

First, the Internet Marketing strategy Ron Paul’s team has implemented focuses on some very basic Search Engine Marketing tactics:

· Website optimization,

· Compelling content,

· Intuitive site navigation,

· Social Media,

· Press Releases,

· Videos,

· Blogging,

· RSS feeds

· Email Marketing, Newsletters, & Breaking News

Pretty straight forward, right? No real surprises here with the exception that Ron Paul’s team does not really use of PPC strategies to any great extent.

The real difference lies is the way Ron Paul’s team implements their tactics, especially when compared to other Presidential contenders’ strategies.

The body of the site contains very compelling content that is easy to find and leads you to endless amounts of interesting information concerning Ron Paul.

Maybe the most obvious difference is Ron Paul’s site is constantly being updated and changed; the team adds new information daily and continually works to improve their Search Engine visibility using well attended blogs, Press Releases, and Social Media.

Web Site Optimization

Overall, the Ron Paul team has deployed a very solid website in a short period of time. Not that every part of the site is perfect, but the good points far outweigh the bad. In fact, with just a few slight changes, the Ron Paul website could serve as a great model for other political candidates.

One somewhat insignificant difference, but one that I personally like about Ron Paul’s website, is that his team does not use an annoying Splash page as many other candidates do.

I know splash pages look good to the website owner, but they’re almost always a waste of time since most people just want to get to what they came to the site to see – in this case, information about Ron Paul!

The ‘home’ page Ron Paul’s team has designed is very intuitive and easy to navigate. They’ve placed breaking news, volunteer sign up, Blog access, and an excellent menu of choices that covers everything from Ron Paul’s position on the major issues to videos and recordings of his major appearances.

Looking at the foundation of the website, Meta Title tags are the same for all pages. Concerning the Meta Descriptions, they’re also identical across all the pages of the website, so the Search Engines choose their own descriptions to display with the Ron Paul listing. Not recommended, but it probably causes no real harm in this case.

Looking deeper, the site could use some fine tuning, adding Alt tag descriptions that contain more keywords would help; as well as adding unique Meta Descriptions for each page.

Links into the page are almost non-existent and I would recommend adding a number of related, quality inbound links to the site. It couldn’t hurt and would probably drive even more traffic to the website and/or Blog.

The site could also use some additional keyword research to help Ron Paul key in on the potential voters who are not familiar with him, and to present his message to more of them.

The Ron Paul interactive videos on top of the ‘Issues’ page are a great addition. It seems to me if more detail were added concerning Ron Paul’s stance on the issues, it would be a more valuable contribution to the site.

Although there are some obvious opportunities for improvement; given the website’s presentation, the information available, and ease of use, I give Ron Paul’s team very good marks in the SEO category.

Social Media Strategies

Ron Paul’s team’s approach to social media marketing has made him a Republican powerhouse. His campaign team understands social media and knows how to use it.

From photos and videos to networking, Ron Paul can be found across the Internet.

Most candidates’ teams have begun to use social media sites but most of them don’t seem to be very active on them. Ron Paul’s team excels

here because they are very active – they make continuous updates on his social media profiles all hours of the day.

Increasingly, as new generations enter the voting ranks, social media is becoming an indispensable part of successful political campaigns. The current generation of younger voters has grown up using the Internet as their primary means of communication. It’s second nature for them to use the Internet to gain and share information.

Currently on MySpace, Ron Paul shows over 273,000 friends, Facebook shows over 205,000, and YouTube has over 109,000 videos under his name.

On the Ron Paul Blog, links to submit posts to Digg, StumbleUpon, Delicious and others are available. Also helpful, is the RSS feed button that’s displayed in the upper part of the left column. Having an RSS feed signup on the blog helps to promote the blog even further in the social media outlets.

When you look at the popularity of Ron Paul on the social media sites and compare the other candidates to him, he is definitely using the social networks more than other candidates to promote his grassroots efforts.

Blogging Strategies

Ron Paul has a very active Blog [http://people.ronpaul2008.com/campaign-updates]. His team consistently posts new information and breaking news all hours of the day. The Ron Paul team knows they have a very active and captive audience on the blog and they actively cater to them.

There’s an RSS button to easily subscribe to blog updates and links to YouTube and other social media are scattered throughout the page to promote Blog entries.

Overall, Ron Paul’s campaign team has done an outstanding job developing and deploying a very effective Internet Marketing strategy.

Summary

Internet Marketing is quickly becoming an integral part of nearly every political campaign.

Increasingly, the Internet is becoming a news and recruiting source that is irreplaceable in major political campaigns.

Pressed for campaign funds, both Mike Huckabee and Ron Paul have used the Internet as a very cost effective way to get their message across to potential contributors and voters.

Without their efforts on the Internet, it could be argued that very few people would have ever heard of either candidate. While both candidates are underdogs, they probably would not even still be in the race without their well orchestrated Internet Marketing campaigns.

How much of Ron Paul’s or Mike Huckabee’s success is due to their Internet Marketing efforts? There’s no doubt Internet viewers looking for information concerning these candidates have had no problem finding it on the Internet.

The real question is how many potential voters will actually be affected by the Internet Marketing they come into contact with? Judging from over a Million visitors to Ron Paul’s website and the amount of contributors he’s been able to inspire, there can be no doubt many potential voters have been directly affected by the Internet Marketing strategy his team has deployed.

It’s now clear Political Internet Marketing is a very effective campaign tool and will continue to be an increasingly important part of successful political campaigns well into the future.

By Scott Porter

MarketBuilders

2008 All Rights Reserved

Ron Paul Page [http://www.ronpaul2008.com/]

About The Author

Scott Porter is President of MarketBuilders [http://www.search-engine-marketing-company.net/], a full service Internet Marketing firm. MarketBuilders uses targeted Internet advertising, top search results, sponsored advertising, Email marketing, Blogs, social media, Press Releases, copy writing, link building and optimized website design to provide businesses a significant competitive advantage on the Internet.

Scott Porter has B.S. and M.S. degrees in Marketing & Information Systems, and has over twenty years experience working with Fortune 100 firms to develop and promote marketing and information systems strategies.

by Scott Porter

Managing Partner

MarketBuilders

Aggression is one of the main reasons that dogs are euthanised or rehomed; at least 30% of all dogs in rescue centres are there because of the incidence of aggressive behaviour in one form or another. It is actually unusual to have a dog that is aggressing to have just one type of aggression; most dogs have more than one of the following types of behaviour.

It would be prudent, before embarking on a program of aggressive behaviour modification, to rule out any medical reasons for that behaviour, especially if there is a sudden change in the dog’s temperament. Their are some fifty-odd different medical reasons why a dog may be showing aggressive tendencies, these range from Pain to Thyroid Dysfunction, Epilepsy to Hypoglycaemia and Diabetes.

The following is a list of the more common aggressions and why they may be occurring. This is only a part of the total types. Because of the constraints of space it can only be a fleeting reference.

1. Fear / Nervous Aggression (Interdog)

Quite often, this behaviour has its roots directly to the pup’s mother. Breeders that breed from fearful and timid bitches will often make excuses as to why you cannot see the dam. If you do view a litter of puppies and the mother is fearful, then do not even think of buying the puppy. It will be almost a certainty that the pups will inherit some of the mother’s traits, through both genetics and socialisation, genetically the pups may inherit her timidity and through the time they are with her will observe her fear and follow suit.

Scientific research has shown that even the pups that are born to a solid and stable mother that are then put with a bitch that is fearful, they will pick up some of the unstable habits from the fearful dog. Other reasons for this fear type of problem is when the puppy or adult dog is attacked by another dog, especially whilst on the lead, with no means of escape and restricted from showing submissive body language to the attacker.

Lack of early socialisation can also have an affect on this type of behaviour, If the young pup, especially between the age of seven and sixteen weeks, is not carefully socialised with both adult and pups alike, then they do not learn to “meet and greet”. The complex body language dogs learn at this age is crucial to their later behaviour when approaching unknown dogs. If they are unable to either perform or understand the greeting rituals, then they are immediately viewed with suspicion by the approaching dog, and conflict may arise

How can you tell if it is fear?

With nervous and fear aggressive dogs, you will find that they will react aggressively to any dog, regardless of whether it is male or female. The behaviour is often worse if the dog is on the lead or is cornered, especially if close to the owner, who backs up the behaviour, (though unwittingly) by becoming nervous and agitated as the other dog approaches.

This manifests itself in a tightening up on the lead and shoulders. Nervous owners also kick out a cloud of adrenaline that the dog instantly detects, this causes it to look for what is causing the concern. It sees the dog approaching and reacts accordingly. This type of dog is also normally a barker, it will lunge and bark at the approaching dog but generally will not snap unless all its options have run out. ie flight or freeze and after all its threat posturing the other dog has still got too close.

This problem can often be diagnosed if someone who is confident around dogs (that the dog does not know well) takes it out on the lead. It will not get the same fearful vibes from the owner, therefore the reaction to another dogs approaching will be less intense. It is a good way of finding out if your dog suffers fear aggression, as the behaviour will either not be exhibited or will be less pronounced. The owner can then use a desensitisation program for both the dog and themselves.

2. Fear / Nervous Aggression (Inter-human)

Once again, this can be caused through lack of early socialisation, bad breeding and sometimes lack of handling at an early age, starting as young as two weeks old. Pups that are not handled gently and often by the breeder do not get a strong olfactory and tactile bond with humans. This is often the case with puppy farmed dogs and dogs born to large breeders. This handling at such an early age causes a mild stress response in the tiny pup, which benefits its ability to cope with many situations including people and dogs in later life

Nervous and fear aggressing is always defensive in nature, sometimes it is related to the sex of the person. If the breeder was female, and very few males visited or handled the puppies, then the timidity and fear may be worse with men. This particular problem like interdog hostility, will manifest itself mainly with individuals rather than crowds.

You will find that the dog will bark a lot but will be under a table or behind a settee. The tail will be down and although it may seem overtly aggressive, the dogs balance and weight will be on the back foot not over the front feet. This demonstrates that the dog wants you to go away and is not initially trying to bite or attack you. A gradual and careful introduction to the stimulus that is causing the fear with positive reinforcement for calm behaviour is the way to overcome this type of problem though the dog will rarely make a total and full recovery and will never be life and soul of the park and greeting parties.

3. Frustration Aggression

Research has shown that dogs who are not allowed to interact “normally” with people and dogs who were prone to displays of bad temper and behaviour that was overtly aggressive are dogs that are generally restrained or restricted from normal interactions (interactions with people, other dogs, and the outside world). The dog develops an intense desire to gain access to all of those things he desires.

This desire can escalate into escape and roaming behaviour, agitation, biting and unprovoked attacks. It is often observed in dogs that are left tied up in flats, left in gardens, or near a window where they can see the things they want to interact with, but cannot get to them therefore display unprovoked aggression. To some extent, the aggression shown to the postman is based on frustration. I have seen dogs attack their owner or a second dog in the home because it cannot get to the deliveryman.

As with most aggressive behaviours early socialisations and an understanding of how dogs learn and communicate are essential.

4. Sexual aggression.

This type of aggression is usually limited to male dogs. They will mount both people and other dogs. Mounting activity directed towards humans may reflect a lack of opportunity for the dog to play with other dogs, or an over-attachment to people in early life, mounting on other dogs especially if they initially try to put their heads over the other dog’s necks can be related to rank and control complex behaviour. Castration and behaviour modification can help with this problem. Allowing the dog to mate may often be recommended by the amateur dog expert, this normally makes the problem far worse.

5 Territorial Aggression

This may be towards other dogs, people or both. By definition, territorial aggression should be directed toward members of the same species ie other dogs. Domestic dogs, however, seem to regard humans in this regard as conspecific, and consequently may direct territorial aggression toward us When dogs display aggression to strangers only on the home property garden, house, or yard, yet do not respond aggressively to strangers on neutral territory, then territorial aggression is the likely diagnosis. There are two primary motivations for territorial behaviour, control complex behaviour ie dominance or fear/anxiety. It may be worse in a small space such as a car than in an open area. Some dogs like this can be fine in the home, but not so good in the garden.

The only answer to this problem is to work on the dominant/territorial problem in a way in which a dog understands its position through a behaviour modification programme using position reinforcement techniques. Remember not to praise for the cessation of bad behaviour rather praise for that bad behaviour not happening in the first place. In other words, say the dog jumps up on someone and you say “OFF” if the dogs get off then do not praise as you will be praising for the inappropriate behaviour, which was the jumping.

6. Control Complex / Dominant Aggression

The word dominant is a dirty word in dog behavioural circles at present however if we understand the word means position and is much more complex that just aggression, then to ignore this area of conflict would be remiss. The initial approach to other dogs is often cautionary and contains many status signals, like tail carriage held high and quickly moving from side to side, standing on tiptoe etc. If the other dog submits, then all is usually fine, if not the fighting can be extremely noisy and in some cases quite severe. In both the last two examples, dominant and territorial aggression, I usually find the dog will pull quite badly on the lead. These dogs can also display aggressive tendency towards members of the family this could lead to an attack if not controlled in their early stages. By working on a programme that will give the dog a purpose and a position in life, almost a job and teaching the dog to walk on a loose leash can sometimes overcome the problem. The type of program I would use is the NILIF program, which stands for “Nothing in Life is Free”, See my website under dominance

7. Chase or Predatory aggression

This can be directed at many things including dogs, cats, or anything that stimulates a chase response. Squirrels are a favourite, as their quick jerky movements seem to stimulate even the most placid of dogs. I see a lot of predatory chase aggression in for instance Border Collies, in particular stimulants like bikes, skateboards joggers and cars.

One of the key factors that distinguish predatory aggression from other forms of aggression is that movement often is the trigger . In the wild, this movement is in the form of running and escape attempts of a small animals. Predatory behaviour can be seen in dogs of any sex and age.

Dogs that show intense interest and become aroused or anxious by the movement or noise of children or other pets should be closely monitored at all times. Prognosis is not good for this type of aggression. Reward based obedience training can help, however this is only any use if the owner/trainer is able to constantly monitor the dog at all times.

It is easier to control the chase stimulus when it is directed at cars, joggers, or bikes. Two types of common treatment’s include counter-conditioning used to change the dogs’ perception of the falsely identified prey. Many also believe punishment works ie noise aversion when the behaviour is first stimulated. Throwing water from a car window or sounding a rape alarm or air horn at the exact time the dog takes off, throwing down a plastic bottle of stones from a passing bike or car can sometimes alter this behaviour.

However. To be effective, punishment must be seen as aversive and the timing of the punishment must be exact so that the dog associates the punishment with the behaviour. Electric shock collars have also been suggested but are not part of treatment programs I would ever recommend.

As mentioned aggression often has its origins in bad breeding, lack of socialisation, high prey drive, and poor basic training can also exacerbate the situation. However, as stated before it can be related to medical conditions and before embarking on a course of behavioural therapy have your dog checked over to see if there are any underlying medical conditions.

Learned aggression can normally be cured however, hereditary aggression cannot, it can only be controlled and hopefully contained. Castration sometimes helps, and should be considered in an overall aggression reduction program. With all aggression cases, you should consider a behaviourist or a dog trainer experienced in these problems, before the problems becomes life threatening either to the dog or the person they are aggressing against.

Stan Rawlinson (Doglistener)
Dog Behaviourist and Obedience Trainer, who has owned and worked dogs for over 25 years, starting with gundogs then moving to the behavioural and obedience side of training companion dogs. He now has a successful practice covering Greater London, Surrey, and Middlesex.

Stan is recommended by numerous Vets, Rescue Centres, and Charities. He writes articles and comments on behavioural issues and techniques for dog magazines including Our Dogs, Dogs Monthly, K9 Magazine, Shooting Times and Pet Owner Magazine. Stan is also the behavioural consultant for Disney

© Stan Rawlinson
Telephone: 0208 979 2019
Mobile Number: 07976 153161
E-mail: enquiries@doglistener.co.uk

Midlife career change, find career change success in 7 simple steps.

A mid-life career change can be a challenging project. Think about the possible results after you make the career change. The rewards should bring you new job satisfaction and fulfill a range of personal and financial needs.

Midlife career changes occur for a variety of reasons. One reason not to stay in your current career is that you’ve achieved some success and you then rationalize staying in a job as you are becoming more and more disillusioned and miserable. Another thing you might hear is that you shouldn’t be changing careers because at your age it either can’t be done and you should be satisfied “you do have a job don’t you.”

Leaving one career for another for the wrong reasons will not fix the problems; it will just transport them to a new location.

As you develop your midlife career change plan here are 7 steps to consider:

1. Where are you now? Carefully consider you current career. Is there anything you can do to make the situation better? Can you transfer to another career with the same employer? Is it the employer or the career that’s the problem? If it’s your current employer that’s the problem, should you consider staying in the current career with another employer?

2. Self-Assessment and Research: Review your skills and knowledge. What do you enjoy doing? What do you not want to do? Why? Do you have any interests that translate into a new career? Are there parts of your current career you really enjoy? Do not enjoy? What skills and knowledge are required in prospective careers? What possible gaps do you have to fill to qualify for the new career?

Gather information about prospective careers by talking to those currently working in the field, reading job descriptions and other internet resources. After you’ve analyzed your situation, looked carefully at your likes and dislikes and sketch out a possible direction building a new career plan. As you research possible new careers you should write out new career goals. Stay flexible and be willing to move in another direction if you reach a dead end.

3. What are the skills you bring to your new career? Your new proposed career may require different or additional skills and knowledge. However, with your previous experience you will find a whole family of transferable skills to your new career.

Skills and accomplishments in leadership, project management, problem solving, communications and others will cross over into the new career. How you list achievements in these skills on your resume and cover letter will help get you noticed and scheduled for the job interview.

4. Adding Qualifications and Education: Once you’ve identified a possible career look carefully at the normal qualifications and skill sets required. Do you have a possible gap in any area?

If the career requires specific training or education can you cover it with self-study, internet learning, or seminars and workshops? Perhaps a night course in a local junior college would be sufficient. Or a mentor could put you on a path toward completing the required qualification.

Sometimes the requirement is career related experience. This can be solved by doing work for a non-profit, or helping on a committee in a career related association, or part-time, temp or working as a contractor.

5. Networking your way to Success: Find others working in your planned career. You can locate them through friends, relatives, co-workers, or area or national career related associations, or Linkedin and other social networking sites.

You can learn a great deal about your proposed career by speaking to those currently working in the career. There are many good articles about making maximum use of this resource. Study the information available to turn networking into a valuable source of career information.

6. Financial Planning is a Must: You must integrate financial planning into your midlife career change plan. Your prospective new career may not pay you what you earned in your old career. How you cover the shortfall is important. It can be a combination of savings or reduction in expenses.

Be realistic in you planning on promotions and pay increases in your new career. With proper financial planning you can reduce your money concerns in the job change. In your career planning you may find you need to make several jobs change to qualify for your proposed career. This also must be factored into your career and financial planning.

7. Plan for Success in your New Career: You’ve now gotten a job on the first rung of your new career ladder. It is absolutely not the time to coast or put you career plan in the closet.

Continue your course of study and reading in the new career field and business and leadership in general. If your new employer offers help in added education take advantage of his offer.

Work carefully with you new boss on what is expected in the job; under promise and over deliver. Keep your eyes open for opportunities to excel. Build up your network of like-minded individuals. Help others find their dream careers, you’ll feel great and be building a productive network

Keep working and building your career plan. If you do your midlife career change will be nothing but successful.

For more information about career planning and career development go to http://careersafter50.com. You’ll also find ideas about changing careers and the stories of individuals just like you who successfully made midlife career changes.

Collector Car Insurance and Classic Car Insurance

If you are fortunate enough to own a classic car – or any collectible automobile – then you want to ensure that your luck does not run out because of having inadequate insurance coverage. Call it covering your butt – or covering your “asset” – but by all means, call one of the major providers such as American Collectors, Haggerty, or Parish Heacock insurance companies and let them put you in the driver’s seat in terms of professional protection of your cherished automotive investment.

How to Kick the Tires on Classic Car Insurance

The whole idea of insurance is that it needs to do what you expect of it in an emergency, when the rubber really hits the road. And classic car insurance is as different from conventional auto insurance as, well, a classic car is from your run of the mill generic vehicle.

When you buy a classic car insurance policy, you are essentially purchasing protection for those times when – God forbid and knock on wood it doesn’t happen – disaster strikes in the form of a fire, a collision, or an act of theft or vandalism. Just as we now have modern airbags to save us in the event of a crash, we also have collector’s car insurance, to protect us with adequate moneybags when calamity throws a wrench in the works.

The time you invest in choosing the right classic car insurance coverage is well worth the value and peace of mind that a quality collector’s insurance policy delivers for owners of classic motor cars.

The Nuts and Bolts of Classic Car Insurance Coverage

Collector car insurance is not the same as the insurance you buy for normal coverage of your daily transportation. Collector car insurance, or classic car insurance, is made especially for the needs of the car collector. And while ordinary insurance does offer some protection, no matter what you drive, it can leave you high and dry in the event of a loss that it not effectively covered by the terms of the insurance contract.

For example, you may have a garage-kept Cadillac Sedan DeVille with swooping fins your grandparents bought for $7,000 brand new back in the 1960s. But dealers have offered you three times that much, and you saw another one sell at an auto show for $35,000. If you don’t have special collector car insurance or classic car insurance, and the car is totaled, you will be lucky to get $7,000 for it. With depreciation calculated in, the insurance statisticians may decide that it is worth only half that much, or less, and you could wind up with two or three grand in exchange for your dream machine.

Stipulations or requirements normally encountered while shopping for collector car insurance or classic car insurance:

• A decent driving record.
• At least 10 years driving experience
• No teen drivers on the policy or drivers with poor driving records
• Secure and out of the weather garage
• Proof that you have another car for daily transportation
• Collector vehicle insurance is sometimes limited by the age of your car, and if your car is too young it may not qualify for a particular policy.
• Limited mileage. You probably don’t want to drive your creampuff car all the time, and your insurance company doesn’t want you to either. Mileage limits have increased recently, though, so if you can live with 250 miles a month you’re probably okay.

Coverage with collector car insurance or classic car insurance: Three kinds of value are important to understand when buying your policy. 1) Actual cash value: This is what you usually get with ordinary insurance, and is based on replacement cost minus depreciation.

2) Stated value:

The insurance company pays up to the stated value of the car, but may not guarantee the full stated value. And deductibles of up to $1,000 usually apply.

3) Agreed value:

In most jurisdictions, those who provide collector car insurance or classic car insurance are allowed to insure for a value that you and your insurer agree upon. And for most autos, there is no deductible. If your $100,000 vintage Rolls get trashed, you get a check for 100 grand, plain and simple – which is exactly why collectors use special classic car insurance coverage.

Do a periodic review of your coverage limits, because classic car prices are rising. What you insured your cherry classic for ten years ago may be a fraction of what it’s worth today. And if you are restoring a vehicle, ask your agent to give you appropriate insurance. There is no need to pay extra based on mileage statistics, if your car is up on blocks with no engine inside it. And as the car’s value increases thanks to your hard work of restoring it, you should raise the coverage to keep up with the added value of the restoration.

Keep all your receipts and paperwork – for everything from parts and labor to expenses incurred to take it to a classic car show – so that you can document the total investment your collector’s car represents. And take photos and keep them updated, for the same reason. And Last But Not Least: Special Savings Opportunities

As long as you meet the criteria in terms of how you use and take care of the car, you can usually buy a policy.

Traditional insurers will either refuse coverage, offer only a replacement value based on the nuts and bolts (minus heavy depreciation) of the car, or will charge you a prohibitive amount for the premium. But many collectors find that special collector’s coverage saves them money – as much as half – while insuring them for higher limits, sometime three or four times what a traditional company gave them.

Yes, it’s possible to get collector’s insurance coverage for full market value for your car, and save up to 50 percent off of the premium you’d pay with ordinary insurance. That makes classic car insurance a must-have for any serious car buff.

Below is information about three of the most reputable and dependable collectors and classic car insurance companies in the USA (All information listed below subject to change, please contact the insurance companies listed to be sure.):

Hagerty Insurance P.O. Box 1303 Traverse City, MI 49685-1303

Email: auto@hagerty.com Toll Free: 800-922-4050

Qualifications:

• Similar to the others listed below, but please contact Haggerty for details.

American Collectors Insurance P.O. Box 8343 Cherry Hill, NJ 08002 Email: info@americancollectors.com Toll Free: (800) 360-2277 Qualifications (subject to change or regional laws so check with the company for specific up-to-date information).

• At least 15 years old
• Garage-kept
• Driven on a limited, pleasure-only basis (up to 5,000 annual miles – available in most states)

You may also qualify by:

• Having at least 10 years driving experience
• Having a good driving record
• Having at least one “regular” vehicle for every licensed driver in the household You may request a policy application either directly from American Collectors Insurance or through your local insurance agent (rates are the same either way).

Parish Heacock Classic Car Insurance P.O. Box 24807 Lakeland, FL 33802-4807 Email: info@parishheacock.com Toll free: (800) 678-5173 Qualifications (subject to change or regional laws so check with the company for specific up-to-date information).

• Each household member of driving age must have at least 10 years driving experience or be excluded.
• Each household member must have a regular use vehicle less than 15 years old that is insured with liability limits equal to or higher than the limits being applied for on the collectible vehicle.
• All licensed members of household and any other drivers of the vehicle must be listed on the application.
• Maximum of two accidents or violations in the household, maximum of one per licensed household member in past 3 years. No major violations permitted in past 5 years.
• A Driver Health Questionnaire must be completed for all drivers over 70 years old.
• Auto must be stored in a locked permanent garage facility when not driven.
• Auto may not be used for commuting to or from work or school, used for business purposes or as a substitute for another auto.
• Autos not covered while on a racetrack or when being used for: racing, speed, driver’s education, or timed events.
• Must display pride of ownership: well maintained, in restored or well-preserved condition.
• Vehicles under restoration must be stored at residence or a restoration shop, with a target date for completion. Agreed value coverage is not available on cars under restoration. Eligibility subject to company review.
• Replica Vehicles and Pro Street vehicles are subject to company review.
• Trucks and Jeeps must be over 25 years old, and not be used for towing, hauling, off-road or utility use.
• Generally do not require appraisals, but may ask for one if vehicle value is difficult to determine.

Michael Modica is an avid musclecar fan. He is the webmaster of the world’s leading Second Generation Camaro resouce, http://www.nastyz28.com

You would be loaded with options if you are looking for someone to teach you gourmet cooking. You need to gain all the education that you desire from gourmet cooking also in instruction. You can learn gourmet cooking through workshops or from any of the culinary art professional schools easily without any hesitation.

If you are planning to teach gourmet cooking then you need to acquire fundamental understanding about the history, skills and techniques of gourmet cooking that are required in every process. You may also need to learn the best and effective way to communicate with the students. If you combine all these requirements, you would be able to understand the process in a better way.

Some of the gourmet cooking strategies that would assist you in teaching gourmet cooking are as follows:

1) Use of demonstrations is the best way to provide education to students in gourmet cooking classes. There are many students who can learn in a better way when they see, touch and smell the recipe along with lecture. More the senses involved, better are the chances that students can understand you easily and quickly. Such practical classes also help students to remember the lesson for a longer period.

2) You need to explain the reason behind every act. For example, you should provide reasons as of why are you using this technique when several alternatives are available. Provide difference between the effectiveness of techniques. This would help the students to understand its importance in true sense and help them remember the technique more easily.

3) You should ensure that there is a positive environment where students can be taught gourmet cooking. Once you are able to establish a positive environment in the class, learning would be an enjoyable experience for your students and you would not feel any task a chore that cannot be achieved. Your students would take it as a challenge and try to excel in that. Such attitude is itself a key to successful training and successful students.

You can join variety of classes or invest in workshops to learn skills that are required to teach gourmet cooking. Once you are delivered with right kind of training and educational foundation, you would be able to cook in a specific style of expertise. It is upto the student that he or she uses, loves it, pick it up or not. Still, teaching gourmet cooking properly would divert them towards the right way to prepare a recipe and learn good cooking skills. Therefore, it is important for an instructor to learn all these fundamentals of teaching gourmet cooking before starting his or her teaching career.

Abhishek is really passionate about Cooking and he has got some great Cooking Secrets. up his sleeves! Download his FREE 88 Pages Ebook, “Cooking Mastery!” from his website http://www.Cooking-Guru.com/770/index.htm. Only limited Free Copies available.

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients. The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with. New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers. Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites. Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms. The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs. These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer. Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The automotive advertising agencies of today that apply the cutting edge automotive advertising technologies of tomorrow are guaranteed a seat at the table in the future. Today’s justified consolidation in the auto industry has opened problems for many and solutions for the few that are determined to survive. Just as the forest fire burns the trees to allow for new growth, the key for automotive advertising agencies to survive to grow another day lies in the automotive advertising technologies and applications that they use today.

Philip Zelinger
Ad Agency Online, L.L.C.
2385 Executive Center Drive, Suite 100
Boca Raton, FL 33431
Off: 561-962-2738, Cell: 561-213-4300
http://AdAgencyOnline.Net

Now I know what you are telling yourself…..I would really like to camp, it looks fun but I have no idea how to camp, what to bring or what to expect. There are a few things that you really have to determine before you can figure out what you need to do to get ready for your camping trip.  Answering the following basic questions will guide you to finding your footing.

1.  What type of camping have you decided to do?  Did you want to RV camp?  Camper/Trailer camp?  Tent camp?  Backpack/Hike camp?  Canoe/kayak camp? 

Determining the type of camping you want to do can aid you in what sort of equipment and expertise is needed.  For example, you would need a vastly different sort of equipment for RV camping versus hiking camping.

Camping descriptions:

RV Camping (or recreational vehicle camping) is most like living at home because you bring a furnished vehicle that you basically live in with you.  You can make your RV just as comfy as you like.  Everything that you need from home can most likely be brought with you in your RV.  All you really need to think about are what foods and personal items you would like to stock it with.  This type of camping is generally for the people who do not like to “rough it” but also might like to be social since many times RV are parked fairly near each other or in similar sections.  Though there are some normal maintenance items with RVs, you basically park them and live in them.

Camper or Trailer camping is just a step more rugged than RV camping.  Many times campers or trailers do not have showers or toilets, unlike most RVs.  Depending on the camper or trailer, a refrigerator may not be included either.  Generally, camper or trailer camping is more for people who do not like to sleep on the ground or worry about severe weather but still want to get out there.

Tent camping is generally more for people who would like to “rough it.”  Tent camping requires you to think about all of your basic needs ahead of time (food, hygiene, restroom requirements, shelter, seeing at night, warmth).  There are actually varying levels of tent camping as well.  Some people like to bring a tent and shop for all of their needs while others like to camp in more remote areas away from people.  Packing for a tent camping trip can be time consuming because you have to think of everything you might need.

Backpacking or Hiking camping is a bit more for the experienced campers.  Think about it…everything you think you are going to need you have to be able to strap to your back and carry it for quite a distance.  You have to be able to pack well and pack light!

Canoe/kayak camping is much like hiking camping in regards to packing but you have to add another element.  You have to make sure that everything is waterproof.  Canoe/kayak camping would be for the more experienced camper and of course, for people who know how to canoe and/or kayak. 

Recommendations for camping situations:

RV Camping – Shop around and do research before you decide on an RV for purchase.  Talk to people who already own them and ask them what they like and don’t like about their particular model.  Go to RV dealerships and walk through a bunch of them.  Maybe, go as far as renting an RV on a small trip to see what you do or don’t like about RV camping.

Camper/Trailer Camping – Because there might not be amenities like a refrigerator, more setup and forethought is required.  You most likely will have to purchase a cooler or two to keep your food and beverages chilled.  Also, you may have to think about generators if you would like to run electrical items.  Though you might have beds in the camper you may have to put bedding in.

Tent Camping – Think about the type of tent camping you’d like to do.  Does my tent have to be lightweight?  Waterproof?  Wind sturdy?  What size tent do I need (family size or just for me)?  What terrain will I be camping on?  A good camping tent can make all the difference on your trip.

Backpacking/Hiking Camping – Look for lightweight supplies, as you have to carry them all.  Equipment research into lighter weight sturdy hiking backpacks is a good idea.  Always check ahead of time if the area you wish to hike and camp allows people to do so.  Pay attention to “no trespassing” signs and heed them.  Check your weather!  You need to know what equipment to pack for the weather.  It is also recommended that you camp with a buddy.  In case something should happen, there should be someone who can go get help.

Canoe/kayak Camping – It might be advisable to take some canoe or kayak lessons (and swimming lessons) before attempting a camping trip in this way.  Perhaps you may wish to rent a canoe or kayak to make sure you like the activity before diving in.

2.  Where have you decided to go camping?  Are you going to be camping in the Desert?  Beach?  Forest/woods? 

This is a very important question to answer in order to figure out your main needs.  You’d prepare very differently for desert camping than you would for camping in the forest.

In Desert camping temperatures can have extreme ranges from the heat of the day to the cold of the night.  The biggest threats (most of the year) in the desert are the sun and dehydration.  It is very important to protect yourself with sunscreen and drink plenty of water.  Due to the dry air you are not aware of how much you are perspiring because it evaporates so quickly off your skin.

Beach camping is very nice but you should prepare for it.  Due to the nature of sand it is difficult to weigh things down with normal tent stakes.  There are tent stakes that are much longer for this specific purpose.  You also must be prepared for the possibility that sand could get into everything.  Depending on how deep in the sand you’d like to go you should think about the vehicle you are using to get there.  Again, with the nature of sand it may be difficult to dig yourself back out.  You may wish to bring a shovel or random piece of wood.

Forest/woods are usually great for shelter from rainstorms and sun.  They are also great for hammocks but you have to be aware of biting insects and certain itchy plants.  Bug spray would be a huge recommendation for camping in the woods.

3.  When or what time of the year are you going camping?

Figuring out what type of weather you are going to have to deal with while camping is key.  Personally, I think this is the most important information required to plan a proper camping trip.  Of course if you have an RV, this information probably doesn’t help you because you aren’t exposed to the elements.

Colder weather camping obviously requires warmer clothes but you may wish to consider a warmer camping sleeping bag regardless of what method of shelter you are using.

Wetter weather camping means that your terrain may be more difficult to deal with.  If you are tent camping, it would be recommended to lay a tarp under your tent, look for slightly higher ground to pitch your tent and always use your rain flys.

In hotter weather always make sure to keep yourself hydrated.  If you bring your water with you, bring lots.  If you are hiking camping, you may wish to consider a water treatment or a camping water filter.

Congratulations on taking your first step toward camping by answering these preliminary questions.  You are now on your way to planning for a camping trip tailored more to your specific needs and desires.

Below is a list of general items to take camping.  Please take from it what works best for you and your situation.  Note: Personal items should be included at your discretion.

Things to take camping:

FIRST AID/SURVIVAL KIT

• Prescribed medications
• Snake bite kit
• Calamine lotion
• Insect repellent
• Distilled water
• Rubbing alcohol
• Cotton balls or cotton swabs
• Bandages
• Moleskin (for sore feet)
• Tweezers
• Needles
• Feminine products
• Scissors
• Thermometer
• Individually wrapped gauze pads
• Adhesive tape
• Antiseptic
• Clean old towel or part of bed sheet folded up
• Steristrips (to hold cuts together)
• Aspirin
• Motion sickness medicine
• Pepto Bismol
• Aromatic ammonia
• Glucose packs (for diabetics)
• Water purifying tablets or filtration kit
• Razor blades
• Waterproof matches & container
• Whistle
• Solid knife
• Hydrogen peroxide

BASICS

• Tent (tarp, stakes, rain fly)
• Sleeping bag (sleeping pad for under or air mattress)
• Pillow
• Small hatchet
• Flash lights (& good extra batteries)
• Camping lanterns (with fuel or good extra batteries)
• Disposable butane lighter
• Compass
• Maps
• Hammock
• Cooler (& ice)
• Water (and/or water filter or water purification tablets)
• Clothing (weather appropriate)
• Hat
• Sunglasses
• Good walking shoes
• Personal toiletries
• Pocket knife
• Canteen (or hydration pack)
• Firewood (bring or buy at campsite)
• Backpack (and/or day pack)
• Camping
• Games (cards, frisbee, small portable games)
• Camera (& good batteries)
• S’mores fixings (large marshmallows, graham crackers & Hershey’s® chocolate)

COOKING?

• Obviously food (canned & packaged usually do well)
• Stove (& fuel or charcoal) or a grill or dutch oven
• Pot & pan (and cooking utensils if planning to cook)
• Cups & plates & eating utensils
• Re-sealable plastic bags
• Plastic containers
• Paper towel or napkins
• Note:  If there are bear boxes where you camp…..use them!

THINGS OFTEN FORGOTTEN

• Can opener
• Wine bottle opener
• Utensils
• Towels
• Soap (dish soap & bar soap)

IN CASE…

• Flares
• Folding shovel
• Tea bags
• Broth cubes
• Poncho
• Candles
• Rope or cord (12′ to 24′)
• Signal mirror
• MREs (military term for “meals ready to eat”)
• Suturing kit (for extreme cases)
• Fish kit (& 15′ of 10 lbs. line & sinkers & 35mm film container & fish hooks)
• Water filter or water purification tablets
• Lifejackets (camping near water)
• Baking soda (for toothpaste, insect bites, antacid, odors, etc.)

Lori Denil
Serious Sporting Goods Camping
http://www.SeriousSportingGoodsCamping.com
Your Camping & Hiking Equipment Source!

The word tractor originated from the Latin word “trahere,” meaning pull. Today, tractors are used for drawing in, towing or pulling objects that are extremely hard to move. You commonly see a tractor on farms used to push agricultural machineries or trailers that plough or harrow fields.

The first tractors from the 1800s and early 1900s, were powered by steam engines. These tractors were phased out due to the instability of the steam engine that caused explosions, or trapped the driver in a belt driven attachment. The successors were built with an internal combustion engine.

Modern tractors are built with a rollover protection system (ROPS) that protects the operator from being crushed in the event that the vehicle rolls over. It was the New Zealand legislation that first required the ROPS to be built-in to tractors in the 1960s. Before this system was required, many farmers were killed in accidents when the tractors rolled on top of them, crushing them in the process. Usually these accidents happen when tractors were driven along steep slopes.

Technology has found its way into modernizing the tractor. Nowadays, you find Global Positioning Systems (GPS) and on-board computers attached to farm tractors. With the use of advance technology, corporate-scale farms are using a combination of unmanned tractors and manually driven vehicles to plow through fields.

Aside from the standard farm tractors, there are other types of tractors. There are the backhoe tractors used for construction, small demolitions, and light transportation, powering building equipment, digging holes, breaking asphalt and paving roads. Tractors can also be fitted with engineering tools for construction purposes. Road tractors that are often used for freight transfers are also available, and locomotive tractors are used in railway vehicles. Artillery tractors used by the military to tow artillery pieces can also be seen.

Tractors provides detailed information on Tractors, Tractor Supplies, Tractor Tires, Tractor Supply Companies and more. Tractors is affiliated with Trailer Hitch Accessories .

Standard furniture is unsuitable for young children; it can be uncomfortable and even dangerous so if you have a baby or a young child around the house you will definitely want to invest in some purpose built children’s furniture. 

There are many pieces of furniture available on the market for children. Here is a brief rundown of the main things you should purchase to cater for your child.

 

A cot and mattress is one of the first things you’ll need. It is essential that your baby or small child gets a sound night’s sleep and you’ll want to ensure that they are safe at night. Cots provide a contained environment and prevent your child from accidentally rolling out of bed or wandering around the house at night.

 

It’s best to purchase a new cot so that you can be sure it conforms to the latest safety standards. Mattresses come separately and you’ll want a comfortable spring mattress which should fit into the cot snugly. We offer a range of cots and a quality mattress to fit.

 

You’ll want your baby or toddler to sit at the dinner table with the rest of the family and the best way to cater for them when they are very young is to purchase a good quality high chair. We offer a range of high chairs which have a crotch strap to ensure your child doesn’t slip out and rounded corners and edges for safety. We also offer adjustable high chairs which you allow you to adjust the height of the seat and foot rests to make your child comfortable and extend the life of the highchair as they grow.

 

When your child gets too old for a high chair but they aren’t yet big enough to sit at the table with the adults then a child size table and chairs can be a great solution. These can also provide a great play surface for your children and save your good table from becoming messy or damaged. We offer a wide range of high quality, durable tables and chairs which wipe clean easily and come in a variety of materials and colours. 

 

For child safety when playing around the house you should consider purchasing safety gates for doorways to restrict their access and also playpens which you can use to make sure they are safe when you have to leave the room briefly. We offer a wide range of playpens in various materials and colours and we also offer safety gates.

 

Children’s furniture isn’t all about functionality and practicality though and you may want to consider investing in some play furniture for your kids to spark their creative minds. We offer a fantastic hexagonal sand pit, am activity pond for water play and an easel which will aid the development of your budding Picasso.

 

Whatever your children’s furniture needs at our site you can find a wide range of products to order online. Delivered direct to your door these easy to assemble pieces offer terrific value for money and conform to safety standards so your child can eat, rest and play in safety.

childrens furniture

nursery furniture

Similar to other human endeavors, the success of dog training and dog behavior modification efforts involving both a dog trainer and a dog owner is dependent upon acceptance of responsibility and good communication. Here are some dog training tips and rules of the road for such situations.

To start, Dog Trainer, you must always remember to ask as many thoughtful and pointed questions of the owner as possible. This is an absolute necessity if the dog trainer is to have a good understanding of the animal before beginning the first dog training session, to start on the right foot. You never have a second chance to make a first impression in the dog world.

Dog Owner, you have a responsibility to be detailed on both the good and the bad in your pet. Only then can the dog trainer – dog behaviorist diagnose the problem fully and take the best remedial steps. You must also speak out your full expectations so they can be accomplished.

Some areas you should cover and amplify include:

1- Historical information about your dog — Age, how old he was when adopted, where you got him, etc.

2- The dog behavior problem — Full description, how it manifests, under what circumstances, and how often.

3- What happened the first time? — What did the dog do first, how did you handle it at that moment and right afterward, how did the dog respond, how old was the dog, other factors, and how much has the behavior increased since then?

4- What have you done about it since then? — Also, what have other family members done about it, what are you doing now, how has the dog reacted each time, etc.?

5- Information about your dog’s environment and exposures – e.g., your home, yard, doggie door and yard freedom or always out on a leash, neighborhood, parks, other pets, other family members and ages, kennel trained, etc.

6- You dog’s daily exercise — e.g., how often, when, how far, is it “free time” or focused and disciplined (mental challenge), etc.?

7- Any other things you do not like about your dog?

Expose everything pertinent to the pet and circumstances that you can think of. Don’t forget allergies and health issues that might have an effect.

Dog Trainer, point out issues right away, explaining dog behavior problems to the Owner. For example, if the dog displays dog dominance behavior such as claiming something, the Owner needs to be made aware of what is really going on. This is not just some cute little annoyance, but the seed of a major dog behavior problem!

Dog Trainer, do not in any way intimidate the Dog Owner or make him feel foolish. Be understanding. Recognize that he called on you because he realizes and acknowledges the need for your experience. Commend him, for that takes courage.

Dog Owner, never lie to a dog trainer if your dog has certain tendencies. Especially if your dog is aggressive or fearful, the trainer needs to know the tendency of his reactions. Otherwise, there may be a nasty dog bite, and the results you seek may be impeded.

Dog Owner, listen to the dog trainer. Do not become surly or sarcastic with one who is trying to help. Do not waste the trainer’s time if you are not going to follow her directions and be consistent. Do not try to blame the trainer if you are not consistent.

Dog Trainer, do not tell the Dog Owner: “People need training, not dogs.” It is called DOG TRAINING for a reason!

Dog Trainer, realize that people need to be instructed in how to read dog body language, to become the leader of the pack, and how to follow through with your instructions … How to train a dog! People need encouragement, not criticism. Sometimes, the problem is the DOG!

Dog Trainer, hear the Dog Owner out and listen to all he says about the dog. Eat every word, and draw out every piece of information you may need. Remember, you need to feed the Dog Owner if he is stuck. You need to be a skilled interviewer, to draw out all you need to know about the dog and the circumstances.

Keeping these thoughts in mind makes it easier for both the Dog Trainer and the Dog Owner. It is no more fun for a Dog Trainer than a Dog Owner to deal with someone who is full of himself … That is counterproductive. Keep you eye on your goal — dog behavior modification and dog training.

GET HELP from Rena Murray at the Dog Obedience Training website. Proven Dog Behavior Modification Expert-Dog Obedience Trainer-Platinum Expert Author, Rena debunks Dog Training Myths in hands-on Articles, free “Best Ezines” newsletter – PAW PERSUASION POINTERS, and blatant Blog to help you better understand, communicate with, control and enjoy your dogs. Rena boldly addresses all your Dog Training and Dog Rehabilitation needs – whether puppy house training, destructive dog behavior, obsessive dog behavior, dog instinctive behavior, or cool dog tricks. Get your FREE Newsletter Subscription at http://www.PawPersuasion.com/ where you also find Dog Products, Dog Houses and Crates, Dog Lover Gifts, and all things dog-related. Need more help? Contact Rena for Coaching .

Keeping fish as pets is a pleasurable experience. It is also a less laborious business than keeping most other kinds of pets. However in order to get the best out of the experience you have be prepared beforehand from the time you decide to buy fish.

Selecting the correct fish thank from offered fish tanks for sale is in fact the second most important decision when it comes keeping fish as pets. The most important decision is of course the selection of fish but fish tank comes second.

Fish tank will also be a focal point in the room in which it is situated. They also work as beautiful decorations for homes and offices. These are further important reasons for selecting a fish tank correctly from fish tanks for sale.

You can find variety of fish tanks for sale both offline and online. It is important that before coming to a decision to buy, to do some research online among the fish tanks for sale. This will give you an idea about the kind of features and sizes each type of fish tank for sale offers. Even more importantly it will give you an idea about the comparative prices of fish tanks for sale. You should also check out the reviews and other details provided by the websites that cater to the fish pet owners. That way you would not be totally clueless when checking out the fish tanks for sale.

Another significant consideration that buyers of fish tanks forget to inquire beforehand is how the transportation of the fish tank is carried out. You should ask the seller offering fish thank for sale whether the tank will be delivered to your house and whether that will cost you extra. Remember that in spite of appearances transporting a fish tank can be bothersome business.

You should also inquire from people offering the fish tank for sale whether they will install tanks. Fish tanks require convenient plumbing and electricity outlets for their water and air filtering systems. Some fish tanks for sale will have these items preinstalled so all you have to do is to plug in the appropriate connections. Others will require professional installation.

For more information about Fish Tank For Sale, feel free to visit us at: http://www.fish-tanks-land.com/Fish-Tank-for-Sale.html

During summer one of the places in the house that most people would like to avoid spending would be the kitchen. But every homemaker still needs to feed their family and there are certainly ways where one can ideally avoid cooking on gas stoves or ovens which tend to generate plenty of heat making the kitchen not the best place to be in during the hot sweltering summer months. What you can do is to learn crock pot cooking which is the most ideal way to cook during summer.

You must be wondering as to how cooking in a crock pot is going to help reduce the summer heat. Well, using a crock pot for cooking lets out less heat into the air than when cooking using a stove or an oven. So what better reason do you need than to use a crock pot for cooking your meal during the harsh summer months? By using a crock pot you can be assured that your air conditioners do not have to work overtime to keep your home cool because of the excess heat generated when cooking on stoves.

Crock pot cooking entails that you incur less cost than when you cook using traditional stoves or ovens. Most of these stoves or ovens which can be operated by gas or electricity tend to not only generate lots of heat energy but also end up consuming so much of it that using these methods for cooking can burn a hole in your pocket. Crock pot cooking means that you can be assured of saving on electricity and gas bills.

Most people think that crock pot cooking means cooking simple meals and preparing winter meals. But we should realize that crock pot cooking is the best method when it comes to preparing meals as there are so many ways in which you can use the crock pot to cook your meals. You can use the crock pot to bake just about anything, and make exciting and innovative meals.

Why to use a crock pot to cook?

Using a crock pot for cooking not only helps you to save on costs but there are

Other additional benefits too! The best part is that crock pot cooking means you get to start quite early everyday when you are most enthusiastic and not at night when you would rather like to relax after a hard day at work. When you begin early in the morning you will not miss out on any ingredient that needs to be added to your cooking and you will certainly not have your meal spoilt as you will be cooking in a leisurely manner. We normally tend to botch up our meals especially when done in a hurry or when we are exhausted after a hectic day.

In crock pot cooking most of the recipes use plenty of vegetables and that takes care of all the nutrients the body needs. Cooking in a hurry deprives us of nutrients.

When you cook in a crock pot there is no messy kitchen to clean up as a full meal can be made using the crock pot. So forget about all the washing of greasy pots and pans whether by hands or using the dishwasher or both. So you will save time not only while cooking but also when it comes to cleaning the dishes. Now you need not slave it over stoves cooking in the kitchen while you miss out on the joy of watching the lovely sunset or helping your children chase firebugs or just waiting for the first star to appear in the night sky.

Be assured that crock pot cooking is the best method to prepare meals. Isn’t it time for you to search for the crock pot which is lying in a corner gathering dust somewhere in your kitchen so that you can get cracking to prepare the most delicious and healthy meals with great crock pot recipes.

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Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what’s needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining when to add “more” marketing to your company.

In The Beginning

Most successful companies grow from a small enterprise based on the founder’s idea or vision. In the early stages, the founder usually plays many roles. It’s common to see a founder handling engineering and/or sales roles. As the company succeeds and grows, many of these tasks are delegated to others.

The one area most often key to the long term success of the company is the function of marketing. This article covers:

• The marketing functions
• The problems they can prevent or solve
• The contributions you can expect from marketing

Marketing: The Difference Between Buying And Selling

The definition of marketing has been attempted by many authors. It is commonly referred to as the process of relating the potential customers’ needs and wants to the company, and then addressing the company’s solutions to meet those needs and wants back to the marketplace.

We have described marketing as the process of focusing on Who the customer really is, and What the customer is actually buying from you . . . rather than what you’re selling. What customers can buy from your firm . . . that they cannot buy from another . . . is the real reason they do business with you.

The marketing functions within your company that support this work can be divided into product marketing and marketing services to support demand creation and sales. Both functions are necessary to have an effective marketing effort. However, they are distinct. How much of each you need . . . and who should perform these duties . . . are important issues.

What Is Product Marketing?

The classic definition of product marketing includes the issues of product, price, promotion, and sales channel (place). The concept of product marketing holds true whether your company is a “product” or a “service” company. In the case of a service company, your “product” is the service provided.

To succeed, these product marketing issues (product, price, promotion, and place) must be handled so they are effective from the customer’s point of view. In the beginning, these issues are usually a key part of the founder’s vision. When the company succeeds, they often become too complex . . . and too important . . . to be handled part-time, by the chief executive.

Product marketing works over two different frameworks, each important, and fundamentally very different. These two areas are strategic and tactical.

Strategic Marketing

Strategic product marketing is the future component of the marketing problem. Strategic issues include:

• What business is your company in?
• What business should you be in?
• What products or services should be designed and offered?
• What technical capabilities need to be developed within the company or acquired from outside the company?

Other related strategic issues include:

• Marketing channel strategies (How do you reach your customers, then sell and deliver the goods?)
• Competitive positioning (What sets your company apart in the minds of your customers?)
• A complete understanding of, and ability to communicate to customers, What they can buy from your company that they cannot buy from any other company.

The strategic role requires a person who is a generalist, with a broad view of the market, the industry, and the company. This is the role most usually maintained by the founder/CEO. Portions of this strategic function may be provided by a senior marketing manager or by outside consultants.

Tactical Marketing

Tactical product marketing deals with issues that relate to the success of current products or services. These include:

• New products or services introductions
• Promotion of existing products
• Development of marketing programs and literature that are effective in reaching the customer
• Communicating the unique position that separates your company from your competitors
• Ensuring that the sales channels are being used effectively to reach customers

The development of tactical plans is a product marketing function. The execution of some of these tactical items may be accomplished by marketing services, as described next.

The tactical role requires a person with the desire and skills to “get it done.” Both tactical and strategic roles require great communications skills, and the ability to deal successfully with a wide range of peo-ple, both inside and outside your company.

What Are Marketing Services?

Marketing Services executes tactical marketing programs. This may include sales contests, public relations, advertising, trade shows, dealer programs, direct mail campaigns, etc. This function manages or provides the creative, and produces items such as brochures, advertisements, press releases, trade shows, etc.

There is obviously an overlap between tactical marketing and marketing services in the area of defining and planning these programs. A senior, experienced, marketing services professional may be able to perform some of the functions of tactical marketing. Unfortunately, many times we place an excellent marketing services person in a position which really is tactical marketing . . . and the results are not satisfactory.

Marketing Services’ function is to create and manage the tools, support materials, and collateral that tactical marketing has determined necessary to effectively implement the programs designed to achieve the strategy.

Skilled marketing services professionals have excellent input regarding these tools and materials to assure effective results. Asking them to perform the tactical product marketing function is quite another thing!

What Do Marketing Problems Look Like?

Sometimes it’s easy to see a marketing problem. One example of this is a stalled product.

You’ve spent many months developing a new product and feel sure of its merits in the marketplace. You’ve introduced the product, but it seems to be going nowhere. What do you need to do to take advantage of your investment and ensure the success of the new product (and perhaps your company)?

• Should you lower the price?
• Should you raise the price?
• Do you need to spend money on advertising?
• Do you need to kick off a public relations campaign?
• Do you need new sales channels, or do you need a program to “kick start” your existing channels?

Obviously some of these issues are tactical product marketing. Some may involve marketing services, or the problem may be fundamentally strategic.

Possibly, you have an unneeded or unwanted product or service. Maybe you have not fully determined what the differences are your product or service provides which are valuable to potential customers.

Another example of a potential marketing challenge is an important new product introduction.

• How do you ensure that you get the best press coverage?
• Should you introduce the product at a trade show? Or with a press conference? Or with a press tour?
• What literature and sales tools will you need?
• Does this new product (or service) fit your existing sales channel?
• What is the competitive environment in which this product will be introduced?
• How should the product be priced and positioned to take maximum advantage of the competitive situation
• What do your prospective customers think of the new product?

Again, some of these problems are tactical and some are Marketing Services. Executing an effective new product launch by relegating the planning and execution to Marketing Services, or worse, to your advertising agency, is a mistake. Given that 90% of new product introductions fail to achieve their sales goals, perhaps it’s time to consider that the execution may not be the problem. Perhaps there was never a viable plan.

Sometimes it’s more difficult to recognize the problem as belonging to marketing. It can still clearly be rooted there however. An example of this is the conflict between sales and the factory. Often the conflict looks like this:

The salespeople are frustrated. They see opportunity they can’t turn into business, and they blame the factory for not listening to them, and for being unresponsive.

The sales person says, “Why don’t they hear what I am telling them?” The factory staff in this case is often frustrated with field sales. “Why can’t they just sell what we have?”, is a common question from the factory.

Are the salespeople just complaining, so you should disregard them? Are the factory people being too “hardheaded?” Or is it possible that a marketing job, clearly defining the position of the product and communication of this to sales, has not been done?

If sales does not know the positioning, you will be getting inconsistent results and information from them. Has this happened to you?

Some marketing problems are easier to identify. You have an idea for a wonderful new product. But,

• What features should it have?
• What is the importance to your customers of each feature?
• Is there something else even more important about which you are unaware?
• How do you tell the story of the product so that you can get your sales people excited, and your customers to buy?

To answer these questions, what do you do? Do you conduct a focus group? Or a user survey? By phone, or letter, or face-to-face interviews? Or just design it, release it, and hope you were right?

The bottomline is that all of the above scenarios describe marketing problems which can be solved with the right marketing talent. Whether that expertise is full-time or a part-time, on-staff or from outside services are trade-offs you make to get the best solution your budget can afford.

Final Thoughts

The key to marketing is to see your company as you are seen by your customers. If you’re satisfied with your company’s results and feel that the future of your company is secure, then you may have all the marketing you need.

If you feel better results are needed, that you should be selling more, or your profits should be higher, or you should be doing a better job of satisfying your customers . . . then you should seriously consider adding marketing talent to your team.

(c) 1991, 2002 Customer Manufacturing Group

About The Author

Mitchell Goozé is the president and founder of Customer Manufacturing Group. For a free subscription to Customer Manufacturing Updates, e-mail us at info@customermfg.com, call (800) 947-0140 or visit the company website at http://www.customermanufacturing.com.